What is Public Creatives
Public Creatives is an innovative place branding concept with the aim to foster a visually cohesive identity that reflects the core values and personalities of a place. Public Creatives enhances and strengthens a place brand with a distinctive identity attracting talents locally and internationally. Through all different touchpoints in the public realm, such as street furniture, street naming, art and activities, Public Creatives aims to communicate the place brand of Kai Tak. From the minute details such as a graphic on a rubbish bin, to the organization of a large-scale, international event, everything will have the signature of Kai Tak. Anyone, be it a resident, worker or visitor will notice a strong but sutble visual linkage and then creat a sense of belonging once they enter into Kai Tak's public space.